Businesses can use display advertising research to find competitors’ display ads.
By using display ads research, you will have an exact idea about the online display ads of your competitor. It will enable you to study the sidebars, banners, and text ads of your competitors.
You can get information about all the ads placed using Google ads and available on the display network of Google. This process can be effective for businesses to adopt the right marketing strategy.
You can simply check your competitor’s landing pages and go through all the details to know the frequency and effectiveness of ads showing on all landing pages.
By using the display ad research method in this article, you can:
- Analyze the campaigns of Google Display Network of 40+ countries.
- Perform desktop vs mobile analysis
- Analyze different types of ads that include HTML ads, text ads, and image ads
How Can Display Ads Research Help Businesses?
As stated earlier, this is one of the effective ways to find competitors’ display ads.
Once you know the strategy of your competitors, you can follow the right campaign to achieve the highest ROI. You will then be in a better position to deliver a quality service to your customers and that will ultimately help you to create brand awareness and get the desired exposure.
For example, if your competitor is successful, you can simply consider the ads that they are using to create a distinct recognition. You can check the longest-running ads of your competitor to know which one works more effectively to build the trust.
All these can be helpful especially when you are a startup or you are having difficulties to succeed in your industry. You can check and analyze the ads and then you can create your own strategy.
The outcome will be assured since you will follow only the proven strategies.
How to Find Competitors’ Display Ads using SEMrush?
The process is easy and can be done by anyone without any specific skill.
All you need to do is to visit the SEMrush display advertising and then you will have to click on the Ads tab.
After clicking, you can notice ad types. There will be different types of ads such as HTML, text, and image ads. You can click on any of these types that you find more helpful for your business. If you are interested in the HTML, you can click on it.
Also, you will have the option to filter the ads depending on the location or the device. You can also filter on time. For example, if you want to check the ads of the last week, you can filter accordingly.
You can check landing pages to know which page is effective to drive the most traffic to the website. For example, if a particular ad has been seen far more times (e.g. first one in the screenshot below) than other ads and it was last seen today indicating it is still relevant, then this ad must be working for the competitor.
What can you learn from this ad and landing page?
Once you know the running ads and their contribution to the success of your competitor’s website, you can consider being benefited by those ads.
How to Analyze Your Competitors’ Display Ads?
As mentioned above, different types of ads will be displayed on SEMrush. You can filter them to find the most suitable ones. Also, you will have the option to sort the display ads based on popularity. Check the frequency and the number of countries where the frequency is more.
You can research your competitor’s ads to understand the behavior of your target and how to satisfy them. You will have to go through all the details that include the geographic location, device type, and the frequency to reveal the secret behind their success.
The best thing about SEMrush’s display advertising is that you can see the domain list that is being used by your competitor. To get more details, you can click anywhere on the ads. It will show the ad as well as the publishers’ list. You can target those domains to fill the gap and get better exposure.
Are Filters Effective?
Filters can be helpful to get more exact information and you can use that data to be more result-oriented. By filtering the given ads, you can be aware of your strength as well as the weakness. You can take all the required measures to overcome the challenges.
You can filter the device, time frame, and location. You can analyze the data of a specific time period and location.
All these can be helpful to design the right strategy for a particular location and device. Once you understand your target and their preferences, it will be easier to plan accordingly.
Display Advertising can be helpful for your business. We all know the leading names of our industry. However, we cannot succeed to unveil their strategy. Here display ad research tool comes in.
A tool such as SEMrush will enable you to know all about your competitors’ display ads. You can use this data to design a proven strategy to reach and impress your target audience. If you find something helpful, you can use them for your benefit.