SEO may be gradually changing, but one aspect that will never fail to be effective or go out of style is on-page SEO.
Why On-Page SEO is Important?
While Technical SEO and Off Page SEO are important aspects of SEO strategy, On-Page SEO ensures that you are meeting searchers’ intent and solving their problems using the content. This creates a win-win-win situation for users, search engines and you.
Users get their questions answered. Google or Bing gets to deliver an optimal search engine experience to the users. And you get targeted, engaged visitors, who you can convert into subscribers or customers.
That’s why, whether it is using relevant keywords in your content, interlinking your site, or making your content readable, on-page SEO will be of great benefit to you.
If you are not yet convinced of the need to focus on on-page SEO, here are six benefits of on-page SEO.
Benefits of On-Page SEO for Your Business
1. You Get Better Quality, Targeted Traffic
One of the major benefits of on-page SEO is that it is part of an inbound marketing strategy. With inbound marketing, you attract customers in a subtle way using content. Unlike classical advertising channels (outbound marketing), which involves reaching out to your target audience regardless of whether they want to hear from you or not, inbound advertising, which on-page SEO is part of, is centred around your audience to find you when they want information.
Traditional marketing methods such as spam emails, interruptive ads, and cold calling are done solely with obvious advertising intent, and many people find them intrusive and annoying.
On the other hand, inbound marketing is more customer-centric. Instead of interrupting consumers when they are doing what they like, it involves compiling helpful and relevant resources and ensuring that these resources are easily accessible.
When users are ready and willing to spend more time researching your industry or various options on the table, they can find you since you have shared the resources. This is not only convenient for your target audience but also result-oriented for you since you will get qualified leads for your online business.
In fact, a report supported by HubSpot revealed that 59% of marketers agreed that inbound practices, such as on-page SEO, had the highest returns when it comes to generating leads for their sales teams.
Think of it this way. What will be more effective for your marketing efforts? A target audience seeing your ad on Facebook while scrolling their feeds during their lunch break or someone who comes across helpful tips on buying something they are searching online?
Of course, the answer is quite clear here.
When your focus is on providing information to users related to your niche, products, or services, you will attract more qualified leads. This is because you will be meeting your audience when they are already in buying mood, thereby increasing the chances of your marketing messages translating into leads and sales.
2. It Is Cost-Effective In the Long-Run
Google ranks sites based on a certain algorithm that determines the best results for a given query. This means that once you have created content for a page that Google likes and deems worthy of your target users, it will rank it higher on result pages for months, or even years, after you have published it.
Of course, you will have to invest time into research and writing quality content, if you choose to write the content yourself, or money, if you choose to hire a freelancer to create it for you. Also, you will need to use the right keywords and make your content attractive by subdividing it into subtopics and using optimized images.
However, once you have made this initial investment, you will not need to incur ongoing costs on attracting traffic to your pages as they will rise to the top organically. This means you will be enjoying free, organic traffic for months, as long as you keep your content updated.
This is the main difference between on-page marketing techniques and paid ads, which involves paying for clicks and visits to a page.
To help you figure out how beneficial this marketing strategy is, let me remind you that the average cost per click across all industries averages $2.69.
With on-page SEO and SEO in general, you can avoid paying this amount and earn quality traffic to your site without incurring any ongoing costs.
3. On-Page SEO Efforts Get You More Clicks Than PPC
Once you rank on the first page of search engine results, you will enjoy a better click-through rate than promoted sites that appear above you. Yes, it is true that paid ads enable sites to rank above those that are ranking organically, but studies show that 71.33% of searchers click on organic results ranking on the first page of search engines.
It is not clear why this happens, but the most logical explanation is that users trust sites that have ranked more organically than promoted ones. They know how to differentiate between promoted content and organically-grown content that search engines have confidence in. Although there is nothing to back up this conclusion, the fact is that the majority of clicks for searches go to pages ranking organically on the first page of search results. This is another reason why on-page SEO is important and worthy to focus.
Other benefits of on-page SEO include
4. Better User-Experience
One of the aspects of on-page SEO is meeting search intent better. On-page SEO ensures that your pages meet the expectation of users and solve their problems. This helps to improve the user experience on your website thereby increasing your conversion rate and ranking
5. Improved Brand Awareness
A higher ranking of your website on search engines can increase your brand value substantially. The higher the quality of content on your pages, the more your target audience will appreciate and value your brand. This can help boost your sales and profits.
6. Improved Local Results
On-Page SEO is an effective strategy to use if you want to get more local visibility and reach. You can achieve high local results by implementing some of the on-page SEO techniques such as including your business location in the title of your landing page, writing optimized rich snippets, including screenshots of your reviews on your content, and much more.
An excellent SEO campaign should always emphasize on-page SEO. With all the above benefits of on-page SEO, it is hard to argue against this marketing strategy. Therefore, if you want to get long-term ranking results and enjoy free organic traffic for a long time, this is the strategy to use.