Most business owners are probably familiar with the basics of advertisement and good word of mouth. You advertise your goods and services to those in need, these potential customers procure your offerings. If you do a good job, they will continue to procure your goods and services and also spread the word about your business to others.
Most advertisements are active, simply listing your goods and services and telling potential clients how to procure them. These include advertisements such as flyers, billboards, and commercials on radio or television. However, there are also many forms of passive advertisement that can be just as useful, or even more so, than these active forms.
One such passive form of advertisement is the creation and marketing of an eBook pertaining to your business.
How Can an eBook Grow Your Business?
The concept of using an eBook to increase the success of your business is nothing new. eBook creation is a fantastic tool for business and can open up a lot of avenues for potential growth.
For one thing, eBooks can help you organize your thoughts and may even make you more knowledgeable about a certain area of expertise than you already are. On top of that, a well-written eBook can help you make a name for yourself, and therefore your business, as an authority on a given subject that pertains to your business.
Most importantly, though, eBooks can be used as magnets for generating unprecedented leads. Your eBook may even eclipse your business in popularity and become a solid revenue-generating machine in its own right!
In this article, we’ll take a look at how the creation of an eBook can be used as a tool for greater business success. We’ll go over all the ways that an eBook can generate power and respect for yourself and your business.
As well, we’ll give a few tips and tricks as we go along so that you can be better prepared to get the most out of your eBook venture when it comes time. When you’re done, you should be ready to start developing and marketing your own eBooks, making a name for yourself, and for your business in the process!
1. Taking Inventory of Your Own Knowledge and Expertise
First off, writing an eBook is simply a great way to help you organize your thoughts. An eBook can take all your knowledge on a given subject and put it down in a way that is easy to sort through.
Sometimes, you don’t really know everything that you need to know until you put it all down in words. Writing things down and connecting the dots will help you see the bigger picture of your total knowledge of a given subject. Organizing and constantly refreshing information in your mind will always serve to make the information that much more strong and more tangible.
As well, you can use the opportunity to do further research on your subject, guaranteeing that you are on the cutting edge when it comes to expertise in your given area of business.
2. Establishing Yourself as an Authority Figure in the Field
Secondly, a well-written eBook is one of the most powerful tools at your disposal to establish yourself as an authority on any given subject. In many instances, simply having a potential customer or client see that you have written an eBook will increase the likelihood that they respect your stance on a subject.
Just the simple fact that you have an eBook under your belt may be enough to give you an advantage over the competition. On top of that, sceptical customers may be more easily won over once they peruse your eBook and see that you really know what you’re talking about.
Even if the reader doesn’t become a client immediately, putting your eBook out there and sharing the information with your name is great publicity and will most certainly result in a higher share of clients down the road.
3. eBooks as a Tool for Business Lead Generation
Perhaps most importantly, eBooks can also be used to generate leads for your business. In many instances, your future client’s first contact with you may be through your eBook. A carefully designed and on-target eBook, aimed at the right clientele, can be a lead generator that keeps the client coming in while you sit back and relax.
Of course, it is of the utmost importance that you create an eBook that is appropriate and that generates interest specifically in the services and products being offered by your business.
What You Want Your eBook to Provide for Potential Clients
You will want to make sure that the eBook you write is on topic and will attract people who would already be interested in the products and services being provided by your business. Your eBook should provide a plethora of unique, useful, and valuable information to its readers.
However, the information you provide shouldn’t render the more important services or products of your business redundant.
Understanding Search Engine Optimization (SEO)
In order to properly generate awareness of your ebook and therefore your goods and services, you must be sure that your eBook is easy to find. You’ll want your eBook to be easily visible to those who may be able to benefit from the information provided and who may be interested in your goods and services.
To do so, imagine what kind of problems people who might benefit from your goods and services will be facing. Imagine what these problems could be and then imagine what kinds of phrases people might type in a search engine in an attempt to find a solution.
For instance, if you sell marketing automation software, imagine the most popular words that would be used on a search engine to find a solution to this problem. There are many tools available online for researching what some of the most popular keywords are in certain demographics.
These tools, such as SEMrush, can be used in your research to help target your eBook to those who may be interested in your business.
Understanding the Concept of the “Sales Funnel”
Most business owners are probably aware of the basic concept of a “sales funnel”. A sales funnel is essentially a map of the journey a customer takes from awareness of your product to purchasing your product.
“Sales funnels” are often worded differently, but the usual 4 steps are:
- Awareness of the product
- Interest in the product
- The decision to purchase the product
- The action of purchasing the product
An eBook is a tool that attracts clients’ “awareness”. It should also be a tool that catalyzes their further “interest”, leading to the inevitable “decision” and then the “action” of purchasing the goods or services provided.
Making Sure Your eBook is Clear, Legible, and Rewarding
For the creation of the content on the eBook, be as professional as possible. Seek outside help if you think you are not up to the task of fully writing and editing the project on your own.
You can seek help from editors and ghostwriters who would be happy to step in and help you write and edit your eBook for a small fee. You will want the eBook you created to be as precise, polished, and pristine as possible.
Using an ebook Creation tool such as Designrr can significantly speed up the process and ensure that your eBook is in the right format and looks professional.
The eBook itself should be able to effortlessly funnel readers all the way through the content of the book and then straight into your client base.
Cross-Promoting Your eBook
One great avenue for eBook promotion is to try to collaborate with other authorities on the topic, creating a web of cross-promotion that will maximize the audience for your eBook. You can seek out contributions from other popular figures in a certain area of interest.
This way, you show up when people search for them. This is also a great way to show that you are a legitimate figure in the industry with the right connections.
Developing the Right Landing Page for Your eBook
Once the book is ready, potential clients that are led to your eBook will be taken to what is called the “landing page”. This is where people can download the eBook and are encouraged to give a valid e-mail address in the process.
Besides, of course, spreading awareness of yourself and your business to your possible clients, eBooks can also be used in this way to spread awareness of your clients to you. By collecting e-mail addresses from everyone who downloads your book, you have a list of leads that can then be carefully solicited via e-mail.
This list may prove to be one of your most valuable business assets.
4. Your eBook Can Also Be Its Own Revenue Stream
Finally, and this may seem fairly obvious, your eBook can simply be used to generate profits in its own right. eBooks aren’t just a great avenue for lead generation and free advertisement but are also a great source of revenue.
Even if those who read it don’t go out and seek further goods and services from you, the small fee required to download the eBook can add up to the profit if your eBook starts getting enough of the right attention.
Watch Your Name and Business Grow!
However, you look at it, creating an eBook is simply a great way to extend your value and the value of your business. An eBook is an incredible asset that never stops giving. Having a professional and helpful eBook spreading your message across the internet is one of the ultimate tools for entrepreneurs across all demographics.
You may even find that the profits from your eBook take off so fast that you might even consider becoming a full-time writer! No matter what the endgame is if you’ve got information to share, putting it down in an eBook and getting your name out there as fast as possible seems like a no-brainer. In this day and age, you don’t want to discredit even the smallest avenue for business growth and increased profit.